Designing for Delight Without the Gimmicks

Delight isn't confetti on every click. It's the feeling that someone thought about you before you arrived — sensible defaults, copy that sounds human, and nothing that makes you feel stupid.

Restraint is the secret ingredient. The best surprises are the ones that get out of the way once they've done their job.

Design for the person having a bad day. Everyone else comes along for free.